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Toto Wolff Set to Divest Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking achievements in Formula 1

Mercedes team principal Toto Wolff is engaged in advanced talks to sell part of his ownership stake in the Mercedes Formula 1 team.

The deal estimates the Mercedes team at £4.6bn – an unprecedented figure for an F1 team – following McLaren were valued at £3.5bn in an adjustment to corporate structure last September.

The Austrian executive, who holds a 33% stake of Mercedes F1, would sell a stake in the region of five percent.

Wolff, aged 53 would stay on as team principal and CEO if the sale goes through.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes and industrial group Ineos, who both hold a third of the company.

A Mercedes spokesperson said: "We are providing no comment on this. The governance of Mercedes F1 will remain unaltered, and all three partners are dedicated to the ongoing success of Mercedes-Benz in Formula One."

Valuation Growth

The deal signifies a substantial rise in worth of Mercedes F1 after Ineos Group bought its share for £208 million in 2022.

The rise reflects the expansion in market values of Formula 1 outfits recently due to the increasing appeal of the sport around the world.

This was also seen in the box-office performance of the F1 movie featuring Hollywood star Brad Pitt, which was released in summer 2023 and has grossed over $630m (£458 million) at cinemas worldwide.

It is the actor's top-grossing film and the highest-earning sports movie ever released.

Present Performance

The Mercedes team are second in the team standings, behind McLaren Racing, with three races remaining this season.

Their lead driver George Russell has won 2 of the 21 races so far and is in fourth place in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a record eight consecutive constructors' championships and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

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