TikTok is introducing a new feature that allows them to reduce the amount of AI-created media appearing in their feeds. This move comes as the company announced that it now features over 1 thousand million content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a global release. This shift comes amid a surge in AI-generated material, fueled by recent video-generation tools.
The Broader AI Trend
Studies have shown that nearly a tenth of the most rapidly expanding video streams on a popular video site only show AI-generated videos. A large amount of this output is considered low-quality AI content, a label for substandard, factory-style content that is frequently absurd or dreamlike.
Our research shows that a lot of users enjoy content produced via AI tools, including computer-generated images to science explainers, and we intend to give people the ability to see more or less of that, based on their own choices,” stated a spokesperson.
AI on the Platform
TikTok announced that there are presently over a billion videos on its app labeled as artificially created. Overall, more than 100 mn pieces of content are submitted to the service each day, making clips made by AI a minor percentage of its complete catalog.
User Control Features
Members will be in a position to decrease or raise the amount of AI-generated videos they watch by using the “manage topic” setting in the platform and choosing AI-made media. Further subjects that can already be adjusted under the tool cover news, fashion, cosmetics, and movement.
Content Labeling and Policies
The platform’s policies oblige creators to label convincing AI-generated content, and it forbids dangerous AI impersonations of well-known individuals or critical incidents. Any believable AI-generated clip that is not labeled can be removed under its community policies.
Furthermore, the service will from now on apply an AI-generated watermark to content created with its built-in AI features, or flagged by an industry-wide initiative for identifying content made by AI. This step is aimed to stop users from trying to bypass the labeling process.
Educational Initiatives
The platform is furthermore launching a two million dollar AI literacy fund for professionals and organizations to develop learning resources about using AI responsibly. This project will assist non-profit groups focused on educating coding and technology.
Content Safety Approach
TikTok has defended its safety measures, following debate over intentions to cut jobs for hundreds of content moderators in the United Kingdom. TikTok is set to cut a significant number of roles in its user protection division in London, with trade unions and online safety experts raising concerns that people are being substituted by machine-led review.
A company official explained that human moderation would remain essential, but artificial intelligence can protect employees by eliminating the most harmful content ahead of it is viewed by people. The company stated a 76% decrease in shocking and graphic content reviewed by human moderators over the last 12 months due to reliance on its machine learning processes.
It is vital to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we also think it’s highly necessary to reduce exposure to unsafe media as swiftly, which is the area in which a significant AI assistance is really helping us work at speed.”
